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  • Autumn/Winter 2012
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  • Autumn/Winter 2011
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IOAN is making Denim in a different way - without contaminating the soil and

waterways. [CLEAN JEANS]


Organic naturally dyed cotton.
Hand-loom selvedge denim.
Nickel-free buttons and rivets.


In collaboration with a community of innovators who have been perfecting this millenary technique, Industry of All Nations
presents the world's first collection of naturally dyed, 
hand-loomed selvedge jeans from 100% organic denim.

Our dye house, located in Southeast India, employs a natural process that eliminates the use of petrochemicals offering no 
contamination to the soil and waterways.

Furthermore, our manufacturing process aims at providing the men and women of this area with local employment and 
opportunities to further the cultural progress of looming and dying. We are determined to support the efforts of these 
communities to keep their traditions alive and prevent the need for relocation or vocational displacement.

Material: petrochemical free
100% Organic Cotton

Colouring: petrochemical free
NO HEAVY METAL DYES - NO CHEMICAL WASHES. IOAN DENIM YARN IS TINTED WITH 100% NATURAL DYES DERIVED FROM PLANTS 
AND BEETLE RESINS. THE JEANS ARE FINISHED IN A PURE WATER WASH THAT RESULTS IN A CHEMICAL-FREE PRODUCT WITH A 
CLASSIC JEANS LOOK.

Plant-Derived Color
Blues: Indigoferia Tinctoria
Reds: Rubia Cardofilia
Yellows: Terminalia Chebulla
Browns: Acacia Arabica

Resin-Derived Color
Purples: Shellac Sticklac*
*Collected from the resin left on tree branches by a type of Indian beetle.

Years of research have allowed us to naturally affix these natural dyes to the fabric, resulting in 100% naturally dyed
denim which does not bleed any more than your regular pair of jeans.




Men performing one of the steps of the ancient process of extracting indigo dye from the Indigoferia Tinctoria plant. Here
they are stirring the indoxyl-rich mixture to mix it with air. This allows the air to oxidize 
the indigo plants, which settles to
the bottom of the tank.



Hand looming: electricity free
The millenary practice of looming by hand is deeply rooted in Indian culture. There are approximately 1 million 
hand looms working in India today but it is the first time denim is loomed this way. By introducing new designs
with a modern demand we are helping to promote this social technique keeping the tradition alive. Our looming shops also
reside in towns and villages in the Southeast Indian region of Tamil Nadu, where groups of men and women fashion the 
IOAN selvedge denim fabric rolls. Their tradition and expertise account for the quality of this robust yet soft denim.






Selvedge
The word "selvedge" comes from the phrase "self-edge"—the natural edge of a roll of fabric. Originally selvedge denim 
was always hand-loomed, a practice continued in the production of IOAN jeans.

Looms weave fabric with one continuous thread (the weft) that is passed back and forth all the way down the length of the 
bolt. As the weft loops back into the edge of the denim, it creates this "self-edge" or selvedge. This is desirable because 
the edge cannot fray like denim made on a projectile loom with separate wefts which leave an open edge that must be 
stitched.

Hand looms weave a narrow roll of fabric (32" or 83 cm.) IOAN is maximizing its use by accommodating a pattern that 
loses as little "middle" fabric as possible. For this reason our selvedge edges are only visible on the front part of the 
jeans.

Buttons and rivets: nickel free



Products
Mens Straight Jeans: A super straight leg jean.
Mens Skinny Jeans: A straight leg skinny jean with an easy fit.
Mens Bermudas: A classic above knee straight fit denim short.
Womens Mini Skirt: Classic cut not too short sits above waist.



IOAN is working to create a clean and sustainable Denim Industry in Southeast India.

                                                              


                                                            
                                                                                                                                                                            
   


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